Assistant Manager / Officer (Marketing)

Vocational Training Council

Duties & Responsibilities

Support development of digital marketing initiatives and management of digital corporate communication platforms.
Implement cross-platform digital marketing campaigns across social media, mobile marketing, and online advertising.
Develop content strategies and manage daily updates across all digital channels.
Manage and optimise digital CRM and database systems for targeted outreach.
Track, analyse, and report on campaign performance to inform continuous optimisation.
Partner with internal teams and external agencies to align digital initiatives with strategic objectives.

Hold a recognised degree or equivalent qualification.
Have at least 2 years of digital marketing experience in social media, mobile marketing, online advertising, and CRM systems.
Demonstrate strong understanding of current trends in social media, mobile marketing, and web analytics.
Show track record of creating innovative campaigns that engage young audiences; education marketing experience is advantageous.
Possess good proficiency in written and spoken English and Chinese, preferably including Putonghua.
Be a collaborative team player with strong interpersonal, communication, and project management skills.
Knowledge of AI and data analytics tools is advantageous.
Able to thrive under pressure and manage multiple deadlines in a fast-paced environment.