Assistant Promotion and Outreach Manager II

Lingnan University

Duties & Responsibilities

Develop and implement recruitment promotion strategies for Taught Postgraduate programmes aligned with university strategic goals.
Collaborate with marketing agencies to oversee branding, advertising, and digital marketing campaigns.
Organise outreach trips to the Chinese Mainland for student recruitment.
Establish and maintain partnerships with target feeder schools and contact databases.
Support collaborative initiatives including double degree programmes and joint supervision arrangements.
Manage social media platforms (WeChat, Xiaohongshu) and drive engagement through digital marketing strategies.
Create high-quality promotional materials such as videos, leaflets, and posters.

Proven experience in recruitment or marketing in higher education or related sectors.
Strong expertise in digital marketing, advertising, and social media management (Xiaohongshu experience preferred).
Exceptional communication and interpersonal skills to engage senior government and educational leaders.
Demonstrated success in building and maintaining partnerships with the Chinese Mainland.