Assistant Public Affairs Manager (Marketing) (PAO)

Hong Kong Metropolitan University

Duties & Responsibilities

Contribute to brand and marketing strategy development and execute full-funnel marketing initiatives.
Create and manage content for social media channels including Facebook, Instagram, LinkedIn, and Xiaohongshu.
Plan and implement data-driven digital marketing campaigns across multiple channels.
Collaborate with agencies and partners to execute promotional initiatives and meet KPIs.
Track and analyse marketing performance, preparing reports with recommendations.
Organise offline marketing events and information days.
Produce corporate and promotional videos with video production houses.