Assistant Public Affairs Manager (Marketing) (PAO)
Hong Kong Metropolitan University
- Department
- Public Affairs Office
- Rank
- Non-Academic
- Position type
- Full-time
- Reference
- 26001C2
- Application deadline
- 2 Jul 2026
Duties & Responsibilities
- Develop and execute brand/marketing strategies and full-funnel marketing initiatives to enhance visibility and student acquisition.
- Create and manage organic content across HKMU's social media channels including Facebook, Instagram, LinkedIn, and Xiaohongshu.
- Plan and implement data-driven digital marketing campaigns across website, paid search, paid social, and display channels.
- Collaborate with agencies and partners to execute promotional initiatives and track KPIs.
- Track and analyse marketing performance, website traffic, and competitor activities with regular reporting.
- Organise offline marketing initiatives including events, info days, and promotional videos.
Requirements & Qualifications
- Not specified in the job description.
Appointment
- Full-time / Part-time / Contract — Not specified
Key Dates
- Not specified