Assistant Public Affairs Manager (PAO)

Hong Kong Metropolitan University

Duties & Responsibilities

Develop internal and external communications materials including press releases, social media posts, and speeches aligned with university goals.
Build and maintain relationships with media and stakeholders to enhance university publicity.
Act as primary media contact, handling enquiries, interviews, and coordinating media activities.
Monitor media coverage and track public perception to identify improvement opportunities.
Manage and update the university website to enhance institutional image.
Plan and manage media events and support university-level events for maximum publicity.