Associate Director

University of Hong Kong

Duties & Responsibilities

Develop and execute unified communication strategies aligned with the university's strategic vision and leadership priorities.
Lead teams across marketing, public relations, events, and content operations while fostering excellence and collaboration.
Drive cohesive storytelling and audience engagement across digital, media, and institutional channels.
Oversee an AI-augmented content newsroom to ensure quality, consistency, and brand voice across high-volume content production.
Champion the use of AI, data analytics, and emerging technologies to enhance performance and operational efficiency.
Manage institutional events as strategic engagement platforms and maintain relationships with key stakeholders and media partners.
Proactively manage reputational risk and support crisis communications responses.

Exceptional trilingual proficiency in English, Cantonese, and Putonghua with strong storytelling ability and news sense.
Demonstrated experience in AI-enabled communications, digital media, and data-driven content workflows.
In-depth understanding of media and public affairs landscapes in Hong Kong and the Chinese Mainland, with international affairs exposure advantageous.
Bachelor's degree in Communications, Journalism, Business Administration, Marketing, or related discipline; Master's degree advantageous.
At least 12 years of progressive experience in public relations, media relations, marketing, journalism, content creation, or corporate communications.
Minimum of 8 years in a senior strategic leadership role.