Executive Officer II (carrying the job title of 'Digital Communications Manager'), Marketing and Communications Office
Chinese University of Hong Kong
- Department
- Faculty of Business Administration
- Rank
- Non-Academic
- Position type
- Full-time
Duties & Responsibilities
- Develop and implement social media and content marketing strategies to enhance digital presence and engagement.
- Plan, execute, measure, and optimize multi-channel digital campaigns supporting branding and marketing objectives.
- Create compelling multimedia content for various digital platforms including LinkedIn, Instagram, WeChat, Rednote, and Facebook.
- Manage service providers for digital campaigns, advertising, SEO/SEM, and website maintenance.
- Advise internal stakeholders on social media best practices and emerging platform trends.
- Monitor website performance and implement user experience enhancements.
- Monitor online communities and identify potential risks in collaboration with the media team.
- Manage budget planning and tracking for digital initiatives.
Requirements & Qualifications
- Bachelor's degree in Digital Marketing, Marketing, Advertising, Communications, Media, or related discipline.
- At least 5 years of post-qualification executive experience in social media management and content marketing.
- Meet language requirements specified on the Human Resources Office website.
Appointment
- Full-time / Contract duration: Not specified
Key Dates
- Not specified