Executive Officer II (carrying the job title of ‘Social Media Manager/ Assistant Manager’)

Chinese University of Hong Kong

Duties & Responsibilities

Manage and optimize social media channels across Chinese Mainland, Hong Kong, and international platforms.
Lead video content creation projects including concepts, scripts, and production flows.
Create tailored social campaigns aligned with institutional academic values.
Manage paid social media campaigns and adapt strategies to regional differences.
Support project management for campaigns and content production.
Ensure cross-team communication, timely delivery, and high-quality outputs.

Bachelor's degree in Communications, Marketing, Advertising, or related field.
At least 5 years of post-qualification executive experience in social media management and content creation.
Proven experience developing successful social campaigns with strong video production skills.
Excellent command of written and spoken English and Chinese including Putonghua.
Strong ability to navigate cultural nuances across Greater China and international markets.
Excellent project management abilities with creative mindset and attention to detail.
Passion for higher education and collaborative team environment.
Basic video editing skills preferred; experience in corporate, advertising, education, or non-profit sectors desirable.