Executive Officer II / Project Co-ordinator II (carrying the job title of ‘Manager / Assistant Manager, Admission & Marketing and Stakeholder Management’), Office of MBA (Chinese) Programmes

Chinese University of Hong Kong

Duties & Responsibilities

Develop and implement marketing and communications strategies, organizing campaigns and admission events across multiple channels.
Manage and evaluate current marketing channels, including the official website, and identify new opportunities for exposure.
Design content for online and offline marketing materials, including digital platforms, advertisements, brochures, and leaflets.
Create programme branding materials aligned with brand guidelines and coordinate with university marketing teams.
Develop and maintain strategic partnerships through market research to increase brand visibility.
Collaborate with the admission team to enhance recruitment and drive applications.
Plan and organize academic and outreach activities.