Knowledge Transfer Officer (Events and Marketing)

Hong Kong Baptist University

Duties & Responsibilities

Support knowledge transfer strategies connecting university research to industry partners and stakeholders.
Develop and implement creative, data-driven marketing campaigns across digital and social media platforms.
Organize events and programs to engage faculty, industry, academia, and government stakeholders.
Produce quality marketing materials for print and digital platforms.
Prepare regular marketing reports and analyze campaign performance metrics.
Leverage AI tools and analytics to optimize marketing strategies and audience targeting.
Work outside normal office hours as required.

Bachelor's degree or higher in Marketing, Communications, Creative Arts, Technology, or related discipline.
At least 3-4 years of post-qualification work experience in creative arts, technology incubation, event organization, or marketing.
Detail-oriented with ability to work independently on accounting issues.
Excellent communication, negotiation, and relationship-building skills.
Strong written and spoken English and Chinese; Putonghua proficiency preferred.
Demonstrated experience with social media management, digital marketing, content creation, and AI-powered marketing tools.