Manager, Executive Education Marketing (at the rank of Executive Officer)

University of Hong Kong

Duties & Responsibilities

Support Faculty development in Executive Education portfolio including programme development, marketing and execution.
Plan and implement integrated marketing campaigns for executive education programmes across digital and offline channels.
Manage the Faculty's presence and communities on WeChat and LinkedIn with content planning and community engagement.

Bachelor's degree in marketing, communications or business-related discipline with 5-8 years' work experience in marketing or client servicing.
Excellent written and spoken English and Chinese (Putonghua) with proofreading and editing abilities.
Strong customer service, project management, organisational, interpersonal and communication skills with branding and marketing expertise.
Proficiency in PowerPoint presentations and basic graphic design using Canva and Adobe tools.
Hands-on experience with email marketing platforms like Mailchimp and website content management systems like WordPress.
Proven experience in WeChat content creation, XiuMi design, and LinkedIn community management.
In-depth understanding of brand alignment with strong brand storytelling and copywriting skills in English and Simplified Chinese.
Experience working with creative and video production houses; familiarity with AI tools for content creation and design.
Knowledge of executive education programmes in Asian markets and networks within the business sector preferred.
Team player with supervisory or leadership experience, positive attitude, detail-oriented mindset, and understanding of social media channels globally.

Fixed-term contract for two years with contract-end gratuity and University contribution to retirement benefits scheme (up to 10% of basic salary); possibility of renewal subject to satisfactory performance.