Manager, Executive Education Marketing

University of Hong Kong

Duties & Responsibilities

Plan and implement integrated marketing campaigns for executive education programmes across digital and offline channels with a focus on content marketing and social media.
Manage the Faculty's presence and communities on WeChat and LinkedIn, including content planning, copywriting, layout design, and daily community management.
Support the Faculty's development in the Executive Education portfolio through programme development, marketing, and execution.

Bachelor's degree in marketing, communications, or business-related discipline with 5–8 years' work experience in marketing or client servicing.
Excellent written and spoken English and Chinese (including Putonghua) with proofreading and editing abilities.
Strong customer service, project management, organisational, interpersonal, and communication skills with proficiency in PowerPoint and basic graphic design tools.
Hands-on experience with email marketing platforms like Mailchimp and website content management systems such as WordPress.
Proven experience in WeChat content creation, XiuMi layout design, community management, and LinkedIn content creation.
In-depth understanding of brand alignment with strong brand storytelling and copywriting skills in English and Simplified Chinese.
Experience working with creative and video production houses is advantageous; familiarity with AI tools for content creation and data handling is expected.
Knowledge of executive education programmes in the Asian market and business sector networks are definite advantages.
Ability to supervise or lead subordinates with a positive, detail-oriented attitude and high computer literacy.

Full-time, two-year fixed-term contract with possibility of renewal subject to satisfactory performance; includes contract-end gratuity and University contribution to retirement benefits scheme totalling up to 10% of basic salary.