Manager, Executive Education Marketing

University of Hong Kong

Duties & Responsibilities

Plan and implement integrated marketing campaigns for executive education programmes across digital and offline channels with a focus on content marketing and social media.
Manage the Faculty's presence and communities on WeChat and LinkedIn, including content planning, copywriting, layout design, and community management.
Support the Faculty's development in the Executive Education portfolio, including programme development, marketing, and execution.

Bachelor's degree in marketing, communications, or business-related discipline with 5–8 years' work experience in marketing or client servicing.
Excellent written and spoken English and Chinese (Putonghua), with proofreading and editing skills.
Strong customer service, project management, organisational, interpersonal, and communication skills.
Proficiency in PowerPoint presentations and basic graphic design using Canva and Adobe Photoshop/Illustrator.
Hands-on experience with email marketing platforms (e.g., Mailchimp) and website content management systems (e.g., WordPress).
Proven experience in WeChat content creation using XiuMi, LinkedIn management, and community management.
In-depth understanding of brand alignment, brand storytelling, and copywriting in English and Simplified Chinese.
Experience working with external creative and video production houses and regular use of AI tools.
Knowledge of executive education programmes in the Asian market and networks in the business sector.
Team leadership experience, positive attitude, detail-oriented mindset, and high computer literacy.

Full-time, two-year fixed-term contract with contract-end gratuity and University contribution to retirement benefits scheme (up to 10% of basic salary), with possibility of renewal subject to satisfactory performance.