Project Co-ordinator II (carrying the job title of ‘Brand Marketing Executive’)

Chinese University of Hong Kong

Duties & Responsibilities

Coordinate and strengthen implementation of the University's brand and visual identity according to brand guidelines.
Serve as a brand advocate communicating with internal units to build the University's brand and generate positive publicity.
Maintain the web-based marketing portal and manage brand templates, protocols and guidelines.
Monitor compliance with brand guidelines and build a culture of best practice internally and externally.
Plan and execute branding campaigns with internal teams and external agencies.
Coordinate with designers and producers to create interactive and captivating content.
Create engaging content for print, digital and social media platforms.
Make recommendations on merchandise strategy to generate revenue and enhance brand loyalty.

Bachelor's degree, preferably in Marketing, Communications, Media Production or related disciplines.
At least 5 years' post-qualification work experience in marketing, advertising, branding or communications.
Demonstrated success in brand management or integrated marketing communications projects.
Familiarity with major social media platforms locally, regionally and globally.
Excellent communication and writing skills in English and Chinese (including Putonghua).
Creative, proactive, and positive work attitude with good team spirit and strong sense of responsibility.
Detail-oriented mindset and ability to work under tight deadlines.
Good organisational, presentation, and interpersonal skills.
Submit at least 3 samples of previous work on branding, digital marketing, social media campaigns, or multimedia production.

Full-time contract — 2-year initial contract with contract-end gratuity, renewable subject to good performance and mutual agreement.