Project Co-ordinator II (carrying the job title of ‘Marketing and Engagement Executive’)
Chinese University of Hong Kong
- Department
- Communications and Public Relations Office
- Rank
- Non-Academic
- Position type
- Full-time
Duties & Responsibilities
- Support visitor centre rebranding through project implementation, operational planning, and stakeholder engagement.
- Manage omnichannel marketing strategy across physical, e-commerce, social commerce, and campus channels.
- Develop and execute marketing campaigns for merchandise launches, seasonal promotions, and engagement activities.
- Analyze customer feedback, sales data, and conduct market research to identify trends and insights.
- Build partnerships with influencers and strategic partners to enhance visitor centre visibility and engagement.
Requirements & Qualifications
- Bachelor's degree in Business Administration, Marketing, Retail Management, e-Commerce, Tourism, Hospitality, or related discipline.
- 5 to 8 years' proven experience in marketing, brand management, stakeholder engagement, or digital commerce.
- Preferably experience within retail, lifestyle, or cultural sectors.
Appointment
- Full-time / Not specified
Key Dates
- Not specified