Project Co-ordinator II (carrying the job title of 'Promotion Team Lead')

Chinese University of Hong Kong

Duties & Responsibilities

Lead and coordinate a team of Well-being Promotion Officers for community outreach and digital interactions.
Develop strategic promotional directions in collaboration with internal teams to ensure evidence-based mental health messaging.
Manage social media channels, create content, and engage with audiences in a timely manner.
Handle public relations enquiries, liaise with journalists and broadcasters, and secure media coverage.
Collaborate with external partners and community organisations to design joint promotional campaigns.
Build relationships with key influencers to promote the platform.
Analyze social media performance metrics and refine strategies for optimal engagement.

Bachelor's degree in Marketing, Communications, Psychology, or related discipline.
Demonstrated experience in content management, social media management, and digital marketing.
Demonstrated experience in digital mental health promotion.
Proficiency in graphic design tools.
Knowledge of digital marketing tactics including SEM, SEO, and social media advertising.
Strong analytical skills to assess social media metrics.
Excellent written and verbal communication skills.
Creativity with an eye for design and detail.