Public Affairs Manager (Branding and Marketing) (PAO)

Hong Kong Metropolitan University

Duties & Responsibilities

Formulate and implement marketing and brand-building strategies aligned with university mission and student recruitment.
Plan and execute integrated marketing campaigns across online, social media, and offline channels.
Drive development of creative concepts and marketing materials from concept to roll-out.
Oversee social media content production, monitoring, and optimization to maximize marketing impact.
Coordinate video production for branding, marketing, and student recruitment purposes.
Plan and evaluate student recruitment advertising, promotions, and outreach activities.
Leverage market research and analytics to generate insights and action plans.

Possess a recognized degree, preferably in marketing, business, journalism, communications, public relations, or related discipline.