Public Affairs Manager (Branding and Marketing) (PAO)

Hong Kong Metropolitan University

Duties & Responsibilities

Formulate and implement marketing and brand-building strategies aligned with the University's mission and student recruitment goals.
Plan and execute integrated marketing campaigns across online, social media, and offline channels.
Drive development of creative concepts and marketing materials from conception to launch.
Oversee social media content production, monitoring, and optimization to maximize marketing impact.
Coordinate video production to support branding, marketing, and student recruitment initiatives.
Plan and evaluate student recruitment advertising, promotions, and outreach activities.
Leverage market research and analytics to generate insights and develop action plans.

Hold a recognized degree, preferably in marketing, business, journalism, communications, public relations, or related discipline.
Possess relevant experience in marketing, branding, communications, or related fields.
Demonstrate strong creative, analytical, and strategic planning competencies.
Show proficiency in social media management and digital marketing.
Have experience with video production coordination and campaign execution.