Public Affairs Manager (Branding and Marketing) (PAO)

Hong Kong Metropolitan University

Duties & Responsibilities

Formulate and implement marketing and brand-building strategies aligned with the University's mission and student recruitment goals.
Plan and execute integrated marketing campaigns across online, social media and offline channels.
Drive development of creative concepts and marketing materials from concept to roll-out.
Oversee social media content production, monitoring and optimisation to maximise marketing and branding impact.
Coordinate video production to support branding, marketing and student recruitment.
Plan, implement and evaluate student recruitment advertising, promotions and outreach activities.
Leverage market research and analytics to generate insights and action plans.
Manage and supervise the Information Centre.

Recognised degree preferably in marketing, business, journalism, communications, public relations or related disciplines.
At least 8 years of relevant post-qualification experience with proven track record in branding and marketing.
Demonstrated success in managing omni-channel strategies with measurable results.
Analytical mindset with ability to interpret complex data and translate insights into actionable strategies.
Strong aesthetic judgement with ability to assess and uphold visual quality for branding.
Good command of written and spoken English and Chinese, preferably including Putonghua.
Strong PR sense and awareness of reputational risk and brand consideration.
Mature, detail-oriented, self-motivated with proactive, can-do spirit and strong team player skills.