Senior Manager of Public Affairs (Branding and Marketing) (PAO)
Hong Kong Metropolitan University
- Department
- Public Affairs Office
- Rank
- Non-Academic
- Position type
- Full-time
- Reference
- 26000Q1
- Application deadline
- 8 May 2026
Duties & Responsibilities
- Develop and implement comprehensive branding strategies to enhance the University's image and reputation.
- Lead the creation and execution of impactful brand campaigns.
- Develop and execute marketing strategies to support student recruitment across full-time, part-time, undergraduate, postgraduate, local, mainland and overseas markets.
- Conduct regular analysis of campaign performance, market trends, marketing surveys and competitive landscape.
- Oversee budgeting, planning and execution of branding and marketing initiatives.
- Coordinate outreach efforts and on-campus promotional activities to engage prospective students and stakeholders.
- Oversee the operations of the University's Information Centre.
- Support event management, corporate communications and other related tasks as assigned.
Requirements & Qualifications
- Not specified
Appointment
- Full-time / Part-time / Contract — Not specified
Key Dates
- Not specified