Communication Manager (Creative Hub)

Hong Kong Baptist University

Department
Academy of Music
Rank
Non-Academic
Position type
Full-time
Reference
26270100

Duties & Responsibilities

  • Lead content creation across multiple channels including websites, social media, publications, videos, and promotional materials.
  • Develop compelling storytelling opportunities by working with faculty, students, alumni, artists, researchers, donors, and partners.
  • Monitor media trends, audience insights, and digital analytics to prepare performance reports and recommendations.
  • Collaborate with internal departments and external agencies including designers, photographers, videographers, and service providers.
  • Undertake other communications and marketing duties as assigned.

Requirements & Qualifications

  • Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Digital Media, English, or related discipline.
  • Minimum 7 years of relevant experience in communications, content marketing, digital media, public relations, or related field.
  • Proven track record in developing and executing successful content strategies across digital and traditional platforms.
  • Exceptional writing, editing, and storytelling skills with ability to tailor content for different audiences.
  • Strong understanding of digital marketing, social media management, audience engagement, and content performance analytics.
  • Experience managing content production projects with designers, photographers, videographers, and external agencies.
  • Excellent project management and stakeholder management skills with ability to handle multiple projects simultaneously.
  • Excellent command of written and spoken English and Chinese (including Putonghua).
  • Proficiency in Microsoft Office applications and digital content management tools.
  • Experience in higher education, arts, cultural organisations, or non-profit sectors is advantageous.

Appointment

  • Fixed-term contract of two years; re-appointment subject to performance review and mutual agreement.

Key Dates

  • Not specified
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