Marketing Manager, Masters Programmes (at the rank of Executive Officer)

University of Hong Kong

Department: Faculty of Business and Economics (07000)
Rank: Non-Academic
Position type: Full-time
Reference: 537686
Start date: As soon as possible
Salary / grade: Highly competitive salary commensurate with qualifications and experience
Application deadline: 12 Nov 2026

Duties & Responsibilities

Lead content planning and development across multiple digital platforms including Facebook, Instagram, WeChat and Rednote.
Manage website and brochure content to ensure materials are up to date and maintain consistent brand messaging.
Plan, implement, and execute marketing strategies for specialized Master's Programmes.
Manage digital marketing budgets and allocate resources across campaigns and channels.
Coordinate with internal teams, external vendors, and partners to ensure timely and effective campaign launches.
Support ad-hoc projects and other duties as assigned by the Director.

Bachelor's degree, preferably in Marketing, Communications, Journalism, or related field.
Over five years of proven experience in brand building, marketing campaign management, digital marketing, content marketing, or external communications.
Strong proficiency in spoken and written English and Chinese, including Putonghua and Cantonese.
Successful track record in managing social media channels.
Hands-on experience with various digital marketing tools and platforms.
Ability to work independently and collaboratively in a fast-paced environment with excellent communication and interpersonal skills.

Full-time, two-year fixed-term contract with contract-end gratuity and up to 10% University contribution to retirement benefits scheme (renewable subject to funding and performance).